{"id":956,"date":"2025-12-11T19:35:11","date_gmt":"2025-12-11T19:35:11","guid":{"rendered":"https:\/\/www.distinctmag.com\/?p=956"},"modified":"2026-01-16T00:17:51","modified_gmt":"2026-01-16T00:17:51","slug":"changing-course","status":"publish","type":"post","link":"https:\/\/www.distinctmag.com\/index.php\/changing-course\/","title":{"rendered":"Changing Course"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-bc0781d\" data-block-id=\"bc0781d\"><style>.stk-bc0781d .stk--block-align-bc0781d{align-items:center !important;}.stk-bc0781d-column{--stk-column-gap:var(--stk--preset--spacing--50, 1.5rem) !important;}@media screen and (max-width:999px){.stk-bc0781d-column{--stk-column-gap:var(--stk--preset--spacing--40, 1rem) !important;}}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk--block-align-bc0781d stk-block-content stk-content-align stk-bc0781d-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d60e621\" data-v=\"4\" data-block-id=\"d60e621\"><style>.stk-d60e621-container{margin-top:var(--stk--preset--spacing--none, 0px) !important;margin-right:var(--stk--preset--spacing--none, 0px) !important;margin-bottom:var(--stk--preset--spacing--none, 0px) !important;margin-left:var(--stk--preset--spacing--none, 0px) !important;}@media screen and (min-width:690px){.stk-d60e621 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width:690px) and (max-width:999px){.stk-d60e621 {flex:var(--stk-flex-grow, 1) 1 calc(100% - var(--stk-column-gap, 0px) * 0 \/ 1 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d60e621-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d60e621-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-763e260\" data-block-id=\"763e260\"><style>.stk-763e260 .stk-img-figcaption{text-align:right !important;}.stk-763e260 .stk-img-wrapper{aspect-ratio:2\/3 !important;width:100% !important;height:auto !important;}@media screen and (max-width:999px){.stk-763e260 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width:689px){.stk-763e260 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1168\" src=\"https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865.jpg\" width=\"1080\" height=\"1920\" srcset=\"https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865.jpg 1080w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865-169x300.jpg 169w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865-576x1024.jpg 576w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865-768x1365.jpg 768w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865-864x1536.jpg 864w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230245\/DSC6865-307x546.jpg 307w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Sporting Boen on the fairway<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c0ac178\" data-v=\"4\" data-block-id=\"c0ac178\"><style>.stk-c0ac178-container{margin-top:var(--stk--preset--spacing--70, 3.38rem) !important;margin-right:var(--stk--preset--spacing--70, 3.38rem) !important;margin-bottom:var(--stk--preset--spacing--70, 3.38rem) !important;margin-left:var(--stk--preset--spacing--70, 3.38rem) !important;max-width:1500px !important;min-width:auto !important;}@media screen and (min-width:690px){.stk-c0ac178 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width:690px) and (max-width:999px){.stk-c0ac178 {flex:var(--stk-flex-grow, 1) 1 calc(100% - var(--stk-column-gap, 0px) * 0 \/ 1 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c0ac178-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c0ac178-inner-blocks\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5af4282f wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\" data-block-type=\"core\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b695071\" id=\"by-chadner-navarro\" data-block-id=\"b695071\"><style>.stk-b695071 {margin-bottom:var(--stk--preset--spacing--none, 0px) !important;}<\/style><h6 class=\"stk-block-heading__text\">by Chadner Navarro<\/h6><\/div>\n\n\n\n<p class=\"has-text-align-left\" data-block-type=\"core\">Golf\u2019s dress code is overdue for an evolution. Forget argyle vests and pastel polos: The new look on the links is minimal and modern, thanks to Costa Mesa\u2013based label <a href=\"https:\/\/boenbrand.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOEN<\/a>, founded by industry veterans Travis Brasher and Ben Donnelly. \u201cGolf is so traditional, it takes a bit more time to evolve,\u201d Donnelly says. \u201cWe joke that [the industry] is probably three to four years behind a trend.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left\" data-block-type=\"core\">The duo, who helped turn <a href=\"https:\/\/travismathew.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Mathew<\/a> into a lifestyle empire (later acquired by Callaway for $125 million), may know sport fashion\u2019s DNA better than anyone. But with BOEN, they are pushing the narrative forward, focusing on form as well as function\u2014and giving golf apparel a confident new edge.<\/p>\n\n\n\n<p class=\"has-text-align-left\" data-block-type=\"core\">Recognizing that a newcomer needs to impact the space with exceptional basics, the BOEN team spent considerable time perfecting the sport\u2019s iconic wardrobe workhorse: the polo. \u201cWe focused on our Legacy Polo to be a basic that you can wear every single day,\u201d Donnelly explains, adding that the shirt\u2019s modern details\u2014from the contrast collar, the trim on the sleeve, and the slightly slim silhouette\u2014offer just the right eye-catching twists so as not to alienate golf\u2019s core demographic.<\/p>\n\n\n\n<p class=\"has-text-align-left\" data-block-type=\"core\">The polo fits in with what everyone else is wearing at tee-off, but Donnelly says he ultimately wants BOEN to become a wardrobe staple off the green too. The brand\u2019s waffle-knit tops\u2014made with a super-soft blend of cotton, modal, and polyester\u2014are meant to be worn almost anywhere. \u201cA wedding might be pushing it,\u201d he says with a laugh, though he quickly adds that pairing the label\u2019s preshrunk long-sleeve crewneck with smart slacks can easily accomplish a dressy look for a night out. \u201cBut it\u2019s still comfortable enough for a day of doing nothing on your couch.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-fb8228d\" data-block-id=\"fb8228d\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3542cea\" data-block-id=\"3542cea\"><style>.stk-3542cea-column{--stk-column-gap:var(--stk--preset--spacing--80, 5.06rem) !important;}@media screen and (max-width:999px){.stk-3542cea-column{--stk-column-gap:var(--stk--preset--spacing--40, 1rem) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3542cea-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31fc602\" data-v=\"4\" data-block-id=\"31fc602\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31fc602-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31fc602-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-84bd178\" data-block-id=\"84bd178\"><p class=\"stk-block-text__text\">As country club codes soften, Donnelly also sees an opportunity to introduce items that might otherwise be unexpected in the golf space. He\u2019s had enough of the ubiquitous fleece zip-up, for instance; instead, BOEN offers sleek jackets in technical ripstop fabric for a cool, casual, off-duty vibe. A style Donnelly is especially excited about is a camp-collar button-up made of the same textile as the brand\u2019s polo shirts\u2014one of the highlights of BOEN&#8217;S 11-piece capsule collection that launched in collaboration with <a href=\"https:\/\/www.pendry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pendry<\/a> this season. It offers the movement you want for swing practice in a new silhouette.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a303e79\" data-block-id=\"a303e79\"><p class=\"stk-block-text__text\">\u201cIt\u2019s something that can make someone feel 10 to 20 percent cooler but is still approachable,\u201d Donnelly says.<\/p><\/div>\n\n\n\n<p data-block-type=\"core\"><em>Find the BOEN x Pendry capsule collection at all Pendry hotels and at <a href=\"https:\/\/shoppendry.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">shoppendry.com<\/a>.<\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-adcbdc4\" data-v=\"4\" data-block-id=\"adcbdc4\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-adcbdc4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-adcbdc4-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-47a3b36\" data-block-id=\"47a3b36\"><style>.stk-47a3b36 .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width:999px){.stk-47a3b36 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width:689px){.stk-47a3b36 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1169\" src=\"https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230305\/BenAndTrav2.jpg\" width=\"1280\" height=\"1920\" srcset=\"https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230305\/BenAndTrav2.jpg 1280w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230305\/BenAndTrav2-200x300.jpg 200w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230305\/BenAndTrav2-683x1024.jpg 683w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230305\/BenAndTrav2-768x1152.jpg 768w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230305\/BenAndTrav2-1024x1536.jpg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Boen founders Travis Brasher and Ben Donnelly<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c428d76\" data-block-id=\"c428d76\"><style>.stk-c428d76 .stk-img-wrapper{aspect-ratio:1\/1 !important;height:auto !important;}@media screen and (max-width:999px){.stk-c428d76 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width:689px){.stk-c428d76 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-1170\" src=\"https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230309\/BOEN_Pendry_1836.jpg\" width=\"1441\" height=\"1920\" srcset=\"https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230309\/BOEN_Pendry_1836.jpg 1441w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230309\/BOEN_Pendry_1836-225x300.jpg 225w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230309\/BOEN_Pendry_1836-769x1024.jpg 769w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230309\/BOEN_Pendry_1836-768x1023.jpg 768w, https:\/\/s3.amazonaws.com\/upload.distinctmag.com\/uploads\/2025\/12\/15230309\/BOEN_Pendry_1836-1153x1536.jpg 1153w\" sizes=\"(max-width: 1441px) 100vw, 1441px\" \/><\/span><figcaption class=\"stk-img-figcaption\">The Boen x Pendry capsule polo.<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-8f83e12\" data-block-id=\"8f83e12\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Modern golf wear brand BOEN plays the long game in style\u2014on and off the green.<\/p>\n","protected":false},"author":1,"featured_media":1168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[31,33],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-article","tag-winter-spring-26"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changing Course | Distinct Magazine<\/title>\n<meta name=\"description\" content=\"Distinct Magazine explores how BOEN is redefining golf style through a modern approach and its collaboration with Pendry Hotels.\" \/>\n<meta name=\"robots\" content=\"index, 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